Blockchain technology is constantly described as being “trustless”, and this might be one of the most useful benefits it has. Even though there are artificial intelligence elements to smart contracts, similar efficiencies exist where the need for a “trustworthy” middleman disappear.
Digital Advertising Needs a Change
As recent news about Facebook and other technology giants has made clear, nobody can truly be trusted in the world of digital advertising. This is where companies like Basic Attention Token originated from, and is exactly the problem DATA is trying to combat.
DATA stands for Decentralized AI-Powered Trust Alliance, and is a digital data authentication protocol that depends on blockchain technology to manage information. Much of the infrastructure is based on AI and P2P frameworks
At its core, DATA is about getting to the root causes of fraud and redesigning the system so it can work much more honorably. Right now, the centralized advertising companies are able to collect massive “rents”, grow in size, and are easily “gamed” by players who learn how to manipulate the system. Additionally, you have the wild statistic that 40% of online ads traffic is bot traffic, which makes you wonder how much actual value companies like Facebook are truly able to add.
And just like Basic Attention Token, DATA wants to make sure that users get compensated for their “attention”. A world where ad-blockers aren’t necessary is a world with a much better functioning Internet.
Understanding the Model
DATA’s cryptocurrency, DTA, is the currency by which advertisements are conducted. Advertisers pay fees to the platform and those fees are distributed between the protocol and the users. In comparison to BAT, DATA has several advantages that include more decentralized reward management, ability to be used across the whole Internet,