There is needless controversy over whether or not Apple is a stock to be held for the long term. While valid concerns do exist, the core fundamentals that made Apple investable 20 years ago haven’t changed.
Apple: Simplicity Trumps Everything
That’s true even though Steve Jobs is gone. Because he didn’t just create a company culture, he built a consumer culture. Apple was and still is – for the most part – all about one thing: simplicity.
Advancements in technology have complicated this mission to a certain degree, but Tim Cook maintained Jobs’ legacy in keeping Apple products intuitive and easy to use. When something goes wrong, it’s usually easy to fix.
Nobody can say that a PC problem is easy to fix. They are the devil’s gift to consumers.
Yet as devices grew more complicated, Apple didn’t just let it happen. What began as a brilliant store experience to shop and sell products also became a central hub for generating repair revenue.
The Genius Bar is Pure Genius
The Genius Bar may seem like a one-stop help shop, but it’s just a Trojan Horse. If it’s anything other than a simple fix, you’ll be paying for it now. This concept was so successful that Best Buy saved its business by replicating it. They invited in a number of brands to create similar store-within-a-store concepts that offer the same “fixes.”
The Apple store also operates like the streamlined machines it sells. Apple employees are friendly and smiling like you’d expect from Disneyland workers. Consumers are serviced with efficiency and ease, and the chance to try new items is spectacular.
By building a loyal consumer culture, Apple never has to put products on sale.