This year’s Steam summer sale was a lot more underwhelming that many would have thought. The problem wasn’t with the discounts; instead, players and developers were disappointed with how Valve incentivized more sales.
Valve’s ‘Grand Prix’ meta game for the sale confused both customers and studios, with the addition encouraging users to spend more money on-platform to earn rewards.
Dear @steam_games, your summer sale is a disaster. Please don’t ever do dumb crap like this again.
I can’t even sugarcoat it. What a fucking mess. Jesus.
— BlackIce (@TheGamerTech) June 29, 2019
Players were also tasked with racing against each other to earn points. These could then be used against games on their Wishlist. Despite its simple premise, it didn’t achieve the goals that the gaming store was looking for.
Steam Sale Problems
Much of the confusion was driven by the sub-rules and systems that players had to navigate through to win points. This was compounded by a lack of explanation from either Valve or Steam throughout the process.
This sale race event was a complete disaster. Before you *fixed* the point system it was a good event. Making it 100 points only and not giving daily tasks made this a waste of time. You made it pay to win. You greedy bastards
— Hitly (@Hitly96) July 8, 2019
One problem that many players had is that they removed games from their Wishlist to drive up the odds of receiving their preferred titles for free. In reality, gamers would have received whichever game was at the top of their list.
The steam market crashed hard after all the exploits from the summer sale.