When Gerard Deulofue ran out onto the pitch on Sunday to meet London rivals Arsenal in the English Premier League, Sportsbet.io wasn’t the only thing people would have noticed on his football jersey. The Bitcoin logo, familiar to many but likely not seen in many parts of the world, was also displayed prominently on his sleeve, along with that of all other Watford FC players.
The Premier League team and its betting sponsor Coingaming.io (for whom Sportsbet.io are a brand) are now proud to update their home kit to include the world-famous Bitcoin logo, ₿, to show their support for the world’s favorite cryptocurrency.
They will be wearing this home kit for the rest of the 2019/2020 season, signifying a visual segment of a crypto educational campaign led by cutting-edge sports betting brand Sportsbet.io.
Affectionately known as the Hornets, Watford FC signed a deal with Sportsbet.io back in June, and will now carry on active participation in the latter’s wider campaign to bring wider awareness and education about Bitcoin and the beneficial features of using cryptocurrencies.
Sportsbet.io marketing boss Justin Le Brocque explained how users of Sportsbet were also active users of Bitcoin and the like, and that it was their initial support that helped place them on the map. He said:
“The crypto community has been massively supportive of us since our beginnings, so putting the Bitcoin logo on the sleeve felt like a fun way to give back while also showing our support for the community.”
True to the spirit of crypto, the sponsorship is a crowdfunded one, allowing any Bitcoin holders to get a share in the benefits given to Watford FC sponsors.