Per recent research by Binance research, search trends of Bitcoin have shifted from West to East and most recently to Africa.
Rising Crypto Adoption in Africa and the Middle East
Binance Research has noted significant changes in the heat ranking of “Bitcoin” #BTC in Google search by each Country/Region from Jan 2011 to the present date.
Visualized changes in heat ranking of “Bitcoin” #BTC in Google search by each Country/Region from Jan 2011 to today.
Noticeably, relative search trends of “Bitcoin” within each country have shifted from West to East, and most recently, Africa. pic.twitter.com/9Gxx2CGJwr
— Binance Research (@BinanceResearch) September 26, 2019
OKEx Ventures into Africa
Interestingly, OKex, second-largest exchange by trade volume, is hosting events across Africa to mark its entry into the continent. It seems that Africa is now a major focus for the exchange with company leaders hosting a series of meetups this month in African cities. The cities include Lagos, Cape Town, and Accra. The exchange has further planned events for Nairobi, Kenya and Osogbo, Nigeria. The exchange said,
“Our goal at OKEx is to usher in a new era of cryptocurrency adoption in Africa, and we’ll do this by providing a level of approachability and professionalism that thus far has not been delivered in this ecosystem.”
OKEx’s initiative can be one of the major reasons for the shift in search trends.
Recently, Major South African crypto exchange Luno reached a milestone of three million wallets across 40 countries on its platform. The exchange further recorded a trading volume of more than $5 million a day in August 2019.