Budget carrier Ryanair has seemingly given the clearest indication of how Boeing intends to find its way out of the marketing and sales catastrophe that is the 737 MAX. A photo has emerged of a Boeing 737 MAX painted in Ryanair livery marked “737-8200.” The removal of the “MAX” insignia has raised speculation that this is how Boeing intends to restore confidence in its best-selling plane again.
— Woodys Aeroimages (@AeroimagesChris) July 15, 2019
It also calls to mind the advice dispensed on Twitter in April by the U.S. president. After the decision to ground all Boeing 737 MAX planes, Donald Trump‘s recommendation was for Boeing to rebrand its way out of PR and revenue hellfire. With the release of these photos, it seems as if someone was taking notes.
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?
— Donald J. Trump (@realDonaldTrump) April 15, 2019
Has the MAX Brand Been Damaged Beyond All Repair?
Market value and orders are not all Boeing has lost since the crashes. A survey by NPR reveals that 60 percent of air travelers said that even if the flying ban is lifted, they would not be traveling on a MAX plane. Rebranding the plane and hoping not many travelers take note might just be the only play left if the world’s biggest plane manufacturer hopes to hold onto that title and the trust of both the public and customers.