News of Japan messaging giant Line’s September 17 launch of an app-connected crypto exchange is captivating lots of attention in the crypto and tech industries this week. Other initially non-crypto apps are also entering the market, adding native tokens, tipping functions and cryptocurrency wallets, illustrating a growing trend toward mainstream crypto acceptance and awareness.
Naver’s Line Launches Built-In Crypto Exchange
For almost anyone living in Japan, or Asia in general, popular messaging app Line is a household name. Line was launched in Japan in 2011 by Korean search engine company Naver Corporation, in the wake of the Tohoku earthquake and tsunami. The tech was a byproduct of improvised communications during telecommunications infrastructure damage resulting from the disaster.
The Bitmap exchange can be accessed directly through the Line app.
Line’s freeware app began as a rather simple service, but exploded in popularity soon after, evolving from a simple SMS for sending cute stickers and chatting, to a digital wallet, video on-demand, digital comics and games juggernaut in the Asian market and beyond. Just this month, the expansive trend has taken new ground with the launch of Bitmax, an app-connected cryptocurrency exchange featuring five digital assets: BCH, BTC, ETH, XRP, and LTC. Line is also in development of its own native crypto token, called Link (LN), currently exchangeable for Line points. According to the Link website:
LINE Token Economy is centered around a single token, our general-purpose coin LINK … A single-token economy can make the overall ecosystem more dynamic and stable,