Enterprise-grade blockchain solutions company nChain announced it has selected Zerotrillion as its agency of record. The Amsterdam and Toronto-based agency began devising a brand strategy for nChain at the start of 2020.
Technology entrepreneur and investor Calvin Ayre, who joined nChain’s strategic advisory board in December 2019, also welcomed Zerotrillion’s involvement:
proud to be increasing my involvement with the worlds leading company at providing Enterprise level pubic blockchain solutions. https://t.co/XADMadd9gw
— Calvin Ayre (@CalvinAyre) April 6, 2020
In the creative services/media industry, the term “agency of record” refers to an agency tasked with handling the broad spectrum of a client’s requirements. This covers everything from advertising and PR to branding strategy and visual identity, traditional and online media relations, and corporate communications.
nChain CEO David Washburn said Zerotrillion had presented a “flash brand strategy” to nChain at the end of 2019, and his team was impressed by the agency’s grasp of blockchain technology and related issues.
“It was instantly clear that their understanding of this emergent technology was head and shoulders above the average communications firm. The team at Zerotrillion worked side-by-side with our stakeholders, helping us distill an immensely complex suite of services into a clear and communicable brand that we’re confident will help us continue to lead the next wave of global blockchain adoption.”
nChain builds practical applications for blockchain technology aimed at enterprise and large organizations, including (but not limited to) the financial services industry. It has assisted development of Bitcoin reference client Bitcoin SV Node, which released Bitcoin v1.0.1 “Genesis” in Q1 2020.