- NBA TV is finally available directly to consumers.
- The news represents a major turning point for the NBA, which has long made access to its games and associated content more readily available to cord-cutters than other professional sports leagues.
- This news comes as a major boon for basketball obsessives.
Cord-cutters and basketball die-hards rejoice: NBA TV is finally available directly to consumers.
NBA Digital announced on Tuesday that NBA TV can now be accessed without a paid television subscription. Basketball fans can watch all the content NBA TV provides by paying a monthly fee of $6.99 or a one-time annual total of $59.99, streaming the station through NBA.com and the NBA App via web browsers, mobile devices, tablets, and gaming consoles.
The news represents a major turning point for the NBA, which has long made access to its games and associated content more readily available to cord-cutters than other professional sports leagues. Limited access to NBA TV, however, has for years frustrated a sizable subset fans who were left unable to view live content aired exclusively on the league’s proprietary station. Now, the NBA has become the first linear TV sports league to offer its flagship channel to viewers absent a television or related subscription.
“Innovation has always been at the core of our NBA Digital partnership and the launch of this direct to consumer product, paired with new content initiatives, will provide NBA fans even greater opportunities to engage with NBA TV and our collective portfolio of brands,” said Tinah Shah, Executive Vice President and General Manager of Turner Sports.
In conjunction with the unveiling of its direct-to-consumer subscription, NBA TV recently debuted “Center Court,” a franchise that provides fans with “Next-Generation” viewing enhancements for 20 marquee games throughout the regular season.