Premier League match-going fans will have to shell out £1.3 billion this season to follow their teams – as increases in the price of home tickets, TV subscriptions and merchandise hit their wallets.
The eToro Fan Financial Statement, research carried out by multi-asset investment platform eToro in association with KPMG Football Benchmark, provides a comprehensive study into the financial commitment UK football fans make to support their Premier League clubs and which clubs offer the best value.
As one of the biggest sponsors of the Premier League, eToro has been promoting their crypto offering through their six club partnerships this season. Currently, they are running promotions on matchday LED boards and media backdrops, helping raise awareness of cryptoassets to a global audience.
Key findings of the report include:
- Premier League match-going fans will spend an estimated £1.3bn this season
- Increase of 31% since 2014/15, and 5% since last season
- Overall cost of tickets for a ‘dedicated fan’ risen only 1% since 2014/15
- Biggest increases per match-going fan are TV subscriptions [40%], merchandise [21%], home tickets [14%] and food and beverage [11%]
- Dedicated fans will spend £1,888 this season, 8% of the average UK take-home salary
- 4 of the ‘big 6’ clubs in the top 6 most expensive to follow as a dedicated fan
- Man City fans got the best value for money last season – £16.90 per goal scored
The report explores spending by match-going football fans over the last five Premier League seasons, incorporating car and rail travel, merchandise, tickets, in-stadium food and drinks, and TV subscriptions.
Sky Sports Pundit and Manchester United legend, Gary Neville said,
“Football needs to check itself.