Wouldn’t it be great if there were no ads bothering you while you surf the Web?
Or if your data wasn’t everyone’s business? Companies use your data to personalize your experience and bring you more relevant ads and content. Yet, most people are not comfortable with their data being a commodity, and they also don’t see the results they are promised by giving up their data. As a result of recent data and privacy turmoil, people started taking their privacy online more seriously.
You get flooded with ads on a daily basis. You navigate through websites and services, and you can see that the sidebars are full of ads. When you click on an ad—as if that ever happens on purpose—the website owner gets a portion of the funds.
The publisher wins, the middleman wins, and the advertiser wins. But what about the user?
Recently, a new browser named Brave has been published with the intention to solve the advertising problem. It uses a cryptocurrency named BAT, based on Ethereum, which is trying to quantify the attention and the value of the user’s attention. A user can choose to reward their favorite content with the BAT cryptocurrency.
The Brave browser is based on Chromium and has an ad blocker and other privacy-related features. The user will be able to utilize this new Web browser to use the Web without having to see ads and be free of distractions. They will also be able to decide to see a BAT ad and get a reward in the form of cryptocurrency. With this crypto, they would be able to pay their favorite content providers for having great content.
“The browser still needs more people on in order to have the real potential in the long term,