- FC Barcelona has just teamed up with the financial tech platform, Chiliz in order to help create a blockchain-based for the franchise of the sport.
- Chiliz has designed Barca Fan Tokens which are to be used on its social media app called Socios.
One of the biggest football clubs in the world, FC Barcelona has just teamed up with the financial tech platform, Chiliz in order to help create a blockchain-based token for the franchise of the sport.
With the collaboration between the two companies, Chiliz has designed Barca Fan Tokens which are to be used on its social media app called Socios. This comes after a recently released a press release published this week.
The CEO of both Chiliz and Socios, Alexandre Dreyfus has said the following in regards to Chiliz’s own Ethereum-based blockchain:
“We are really proud to launch the Barca token on the Chiliz blockchain platform. This is the ultimate goal and the best confirmation of our long term vision about fan engagement and monetization.”
It was only a few months ago when Chiliz started working on Socios while seeing around 100,000 users during the beta stage. Dreyfus said that the platform is no longer in that beta phase and is now moving onto the next level.
This new technological advancement comes with the need for new methods in customer engagement. Given that Barcelona is one of the most valuable clubs across the globe and in the sport, this makes for an interesting development.
This comes after CryptoDaily recently reported on the new token from the French team, Paris Saint-Germain. The token will allow fans and supporters to get exclusive merchandise and updates on the football club.