FC Barcelona, Chiliz (CHZ) Launch Blockchain-Based Fan Engagement Program | BTCMANAGER
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Spanish football giant, FC Barcelona, has partnered with Chiliz (CHZ) and Socios.com to launch a blockchain-based fan engagement program. The project will promote better interaction between the club and its millions of fans around the world, and allow fans to participate in the decision-making process of Barcelona FC through the Barca Fan Token ($BAR), according to a press release on February 13, 2020.
FC Barcelona Ink First Blockchain Deal
In a bid to make it possible for its numerous fans to have a say in its decision-making process and interact more with the club, FC Barcelona has joined the blockchain bandwagon via Socios.com and Chiliz.
As stated in its press release, supporters of the club who hold the Barca Fan Token ($BAR) will be able to take part in important polls and surveys on Socios.com, the Chiliz-powered fan voting and rewards mobile app.
What’s more, the team has made it clear that fans will earn exciting rewards for all their actions on Socios.com, and these reward points will, in turn, qualify them to receive exclusive club merchandise, unique once-in-a-lifetime experiences and more.
FC Barcelona says the partnership deal with Chiliz is part of its global expansion strategy and it firmly believes that the blockchain initiative will significantly promote engagement between the club and its global audience.