Facebook is gunning for Sony’s gaming throne, and it’s arming itself by partnering with Ubisoft to bring exclusives of popular franchises Assassin’s Creed and Tom Clancy’s Splinter Cell to the Oculus VR headset.
Alongside dipping into established intellectual properties, The Information reports that Facebook is eager to acquire game studios to develop original games amid a broader push into the industry, ostensibly spearheaded by Facebook CEO Mark Zuckerberg himself.
Facebook’s plans center on using the draw of high-profile franchises to prompt consumers into buying their Oculus headset. The former head of content at Oculus, Jason Rubin, heads the project in a new position as vice president of special gaming initiatives at Facebook with a reported budget of $1 billion.
Facebook isn’t even trying to hide the fact that it’s copying Sony’s homework. The Japanese gaming mainstay giant released exclusives from major studies like From Software and Bethesda for PlayStation VR that solidified its position as the dominant VR platform.
Facebook is embarking on a similar mission.
Content is king. As it stands, the Oculus catalog has a few notable entries, such as Beat Saber and an upcoming title from EA-owned Respawn, the studio behind battle royale Apex Legends, but lacks mainline entries from popular franchises.
Facebook’s desire to carve itself a more significant portion of the gaming market is no secret. Until recently, Mark Zuckerberg’s company has focused on the casual gaming sphere with a heavy emphasis on social franchises.