Facebook’s Fidji Simo speaks about the Facebook Dating app during Facebook Inc’s annual F8 developers conference in San Jose, California, U.S., April 30, 2019. REUTERS/Stephen Lam
As someone who has been single in his life more years than not, and living in one of the worst cities ever for dating, I can confidently predict that Facebook’s dating app will be a huge success.
Privacy Concerns Are Irrelevant
I know, I know. Everyone is all up in Facebook’s face about privacy concerns. Who would want to get involved in a Facebook dating app considering all the privacy issues that the company is already facing?
Let me get that argument out of the way. Facebook already has all the same personal information on your profile that you’ve chosen to share with it that you would share with anyone on the dating app.
Now that we’ve dispensed with that, let me share the sociological insights as to why Facebook’s dating app will be a winner, even if others say it won’t.
Swipe Left, Swipe Right, Just Kill Yourself Now
The best way to meet someone is to do so organically in the real world. That’s a given. Yet there is no denying that the Internet completely destroyed the stigma of finding partners indirectly.
Up until about 20 years ago, classified ads in newspapers were truly thought of as the dating ghetto. You had to be a loser if you were using them.
Then came Match.com, and all the other online options. Those have since been supplemented by a bevy of smartphone apps.
The problem with smartphone apps is that they rely almost entirely on photographs of individuals. The instant gratification of being able to swipe left or right has eliminated all complexity and nuance from the process.