Nakamoto.com is a website that’s more than twice as old as bitcoin, and for most of its life, it has just redirected to a San Francisco developer’s personal website.
Now, though, according to two industry sources, it’s under the ownership of one of the best-known investors in crypto: Balaji S. Srinivasan, former Andreessen Horowitz partner, founder of Earn.com and former chief technology officer of Coinbase.
The current site says, “Nakamoto is bitcoin country. HODL or GTFO.”
As of now, potential users can only enter their email address and await more information. Srinivasan never directly responded to multiple attempts to confirm he was running the site, but in a recent tweet he recommended a go-to-market strategy similar to the one the site appears to be using:
Another approach (recommended if feasible) is to soft launch first.
Put up the site/app, don’t make a big fuss about it, start gaining customers by individually emailing & signing them up.
Your first “launch” is then the announcement of a concrete traction milestone.
— Balaji S. Srinivasan (@balajis) August 1, 2019
The original idea was to make home bitcoin miners for regular people. By March 2015, it had raised $116 million, but the idea met major headwinds as the realities of the bitcoin mining market became clearer. Later in 2015, 21 Inc was found looking for a way to pivot out of a straightforward mining hardware play.