A decentralized platform offering “e-commerce on demand” is launching, and says it has the ambition of enabling shoppers to have online orders delivered in less than two hours — with food shopping arriving at their door in 30 minutes.
Buying.com says its service will initially be available across six zip codes in New Jersey, providing customers with a choice of more than 50,000 items. A center in the town of Mahwah is going to monitor the platform’s progress, and the startup has bold ambitions to roll out across the state and nationwide in the months that follow.
Customers can make their orders through the Buying.com website, and the company says that apps for Android and iOS are in the process of being approved by the app stores. Two other apps have also been completely developed for drivers, enabling them to fulfill orders quickly and with precision.
Buying.com says the launch of e-commerce on demand comes nine months ahead of schedule, and it describes the service as the company’s “holy grail.” Over time, it aspires to become a household name, a crypto alternative to the online behemoths offering same-day deliveries.
Buying.com says it wants to enable businesses at all stages of the e-commerce supply chain — retailers, distributors and suppliers among them — to pool their orders together so they can satisfy minimum order quantities and enjoy greater discounts on a product’s price. Not only does this help keep profit margins healthy, but it also enables businesses to offer compelling discounts to shoppers — better insulating them against online giants.
From the consumer’s perspective, Buying.com hopes that its app will enable the public to access items “from a much wider range of suppliers than is currently available in the centralized e-commerce market,” and access better bargains than they can now.