- Shenmue III will launch on Nov. 19. You can preorder it for $59.99.
- Just 10 days later, it will drop to $34.99 for Black Friday.
- Why would anyone pay the full $60 with a $25 discount coming so shortly after the release?
Shenmue III is getting closer and closer to coming out after an almost 20-year gap following the 2001 release of Shenmue II. While that’s good news, a new Black Friday ad undercuts this monumental moment for the series with a deep discount.
Shenmue III will launch on Nov. 19, 2019, on PlayStation 4 and PC for the typical new game price of $59.99. Just 10 days later, Best Buy will be selling the PS4 version of the game for $34.99 during its Black Friday sale.
That’s a 42% discount on a brand new game!
You’ve waited nearly 20 years to play the sequel to Shenmue II. What’s a few more days? | Source: Best Buy
Shenmue III Will Drop to $35 for Black Friday
With this in mind, it begs the question: “Why should anyone pick up Shenmue III on release?”
There are surely die-hard fans that want to see the story come to a close. It has been two decades since its start, after all. However, even these gamers may hold out for a $25 discount.
The massive Black Friday discount makes one wonder if there aren’t high expectations for Shenmue III to perform well at launch. Maybe preorders aren’t doing as well as publisher Deep Silver was hoping for, but that’s just speculation on my part.
Will a 20-Year Gap Between Games Hurt Shenmue III’s Launch?
Even so, there are a number of factors that could cause Shenmue III not to sell well.