- Huge Pressure after a 500% Increase since 2009
- The Average home has 7 Internet Connected Devices
Internet service providers reported staggering growth over the past decade. Talktalk saw a massive 500% internet traffic increase in the 7 years since 2009. That’s quite eye-watering, especially when placed next to other infrastructures. Imagine roads, trains, water or electricity trying to cope with this growing demand.
And yet we still expect and need more from the internet with data consumption still surging 22% a year. We’re 20 years into the internet Millenium, the .com bubble is a distant blip on the radar, but for many people, the internet remains temperamental, slow and expensive.
Sure we can use the telephone at the same time as the internet, god bless broadband. Despite this, we still experience slow delivery of data especially when the whole country is online.
The average household now has more than 7 internet-connected devices. Statista reports that in 2020 there will be 6.58 connected devices per person globally. With a 7.5 billion global population that’s 50 billion devices. Demand is indeed exponentially growing as is expected and with a current infrastructure built on a patchwork of copper wire, fiber and satellite, demand is outstripping growth.
People want more internet and more cloud storage. We don’t use floppy disks, cd ROMs or even external hard drives to store our data anymore. Data is heavy, precious and entrusted to large centralized data centers. With all this demand these centers can’t cope. Users can’t access their data with simultaneous efficiency.
Think of data centers like car parks with everybody trying to come and go through a small road network.