Dapper Labs, UFC Ink Deal to Bring Blockchain Digital Collectibles to Masses | BTCMANAGER
Bitcoin, Blockchain & Cryptocurrency News
According to a press release issued on February 25, 2020, leading blockchain research firm Dapper Labs has inked a partnership with mixed martial arts (MMA) promotion UFC to develop a new digital experience that will offer UFC fans across the globe with opportunities to purchase, trade, and own UFC-branded digital collectibles on Dapper Labs’ Flow.
Dapper Labs to Power UFC with Blockchain Technology
In a bid to leverage the technology to its full potential, Dapper Labs has joined forces with major MMA promotion UFC to issue and sell UFC-inspired blockchain-powered digital collectibles.
Per the press release, these digital collectibles will be available to purchase, trade, and own at Dapper Labs’ Flow platform. For the uninitiated, Flow is a newly developed distributed ledger technology (DLT) platform to support consumer-facing blockchain experiences.
Commenting on the development, Roham Gharegozlou, CEO of Dapper Labs, said:
“Flow makes it easy for any developer to build blockchain apps, games, and digital assets to power them. Working with the UFC®, we are showing what’s possible when you give an engaged fanbase a real ownership stake in the game they love and the communities they’re a part of.“
Similar sentiments were echoed by UFC Senior Vice President, Tracey Bleczinski, who said:
“UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fanbase.