If there was any doubt regarding the ability of Elon Musk to mesmerize his groupies, just look at the Tesla Owners Silicon Valley group. These starry-eyed Tesla owners are actually volunteering to help the EV giant – a $40 billion for-profit company – achieve its end-of-quarter delivery targets.
Donuts for Overworked Tesla Employees
“We love the Tesla brand. Unfortunately, the media is cutting them down any chance they get. It’s like kicking a horse that’s down. We do small things like volunteering at the delivery center and giving donuts to show our appreciation.”
This is part-and-parcel of con man Elon Musk’s ability to charm the pants off of, and get money from, Tesla fanatics.
Elon Musk ginned up his cult followers towards the end of September last year, when Tesla enthusiast and “Ride the Lightning” podcast host Ryan McCaffrey offered to help, and Elon Musk happily agreed to accept the free labor.
Only a modern-day P.T. Barnum like Elon Musk could get Tesla owners to engage in unpaid labor to benefit the EV maker’s bottom line.
Elon Musk Inspires Ultimate Brand Loyalty
There’s certainly an argument to be made that this kind of consumer behavior is actually demonstrative of incredible brand loyalty. How many companies would be able to have a boatload of volunteers descend onto manufacturing facilities and do anything other than complain?