Data analytics giant Splunk raised $40,000 for charity from 10,000 attendees at its annual conference in Las Vegas last week by gifting everyone an ethereum-based blockchain wallet, in what became showcase for the power of “big data” merged with blockchain technology.
Buttercup Bucks (BCB) was the name of the ERC-20 token created to pay for conference swag, activities and donations.
Originally designed by ConsenSys research director Austin Griffith, the open-source “burner wallet” simply requires users to be connected to the internet and able to open a web browser on their mobile devices.
“It gives users the ability to participate without having to jump through all the hoops,” Griffith told CoinDesk in an interview. “You can get right in and use it first. It’s like a Trojan horse into the decentralized onion.”
Over 2,000 individual donations were made to three different non-profit organizations including NetHope and Conservation International. The single highest donation of $10,446 was awarded to the human-trafficking awareness group Global Emancipation Network.
It was donated by Caroline McGee, a cyber engineer for IT company SAIC, who told CoinDesk she managed to raise these funds by collecting other attendees’ unused BCB tokens.
“I was standing at the exit of the conference. I was basically yelling at people to scan my QR code and transfer me their BCB. … There were five people scanning me at a time,” said McGee, adding:
“It was a different mindset. People are hesitant to donate via their credit card especially at a cybersecurity or data science conference because of the potential risks. But because of it being cryptocurrency,