- Brave teams up with blockchain-based encyclopedia Everipedia.
- Brave’s active users are skyrocketing.
- The market value of Basic Attention Token (BAT) may retrace before it continues rising.
Privacy web browser Brave announced a co-marketing agreement with the world’s largest blockchain-based encyclopedia, Everipedia, to boost the company’s brand awareness among its userbase. The partnership comes at a time when Brave’s popularity is skyrocketing, and its native crypto, Basic Attention Token (BAT), could soon follow through.
Brave is a free, open-source, and privacy-centric web browser with an integrated Adblock to bring additional safeguards to users’ data. One of its main features is that it rewards its users with Basic Attention Tokens for opting into viewing privacy-preserving ads via the built-in Brave Rewards program. According to the California-based company, 70 percent of the revenues ads generate are distributed among its users.
Brave Software Inc, the firm behind the open-source browser, recently revealed a partnership with Everipedia, a blockchain-based online encyclopedia, that is meant to push the exposure of both companies within their respective communities.
According to Brendan Eich, CEO and co-founder at Brave, teaming up with Everipedia places emphasis on products that reward users’ time and involvement by giving them full control of their experience.
“This partnership highlights the importance of innovative products that reward user attention and participation. Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.”
CCN reached out to David Liebowitz, Director of Partnerships and Exchanges at Everipedia, to know his thoughts about the partnership with Brave.