Telecom Regulatory Authority of India (TRAI) previous year issued a new draft guideline that prompted mobile operators to invest in blockchain. The step was taken to curb the menace of unwanted SMSs from marketing companies. A recent tweet by Paytym founder Vijay Shekhar has confirmed that TRAI is ready with its Distributed Ledger Technology (DLT) platform to eliminate the SMS spam and fraud.
DND Customers Will Require Mandatory Consent On The Platform
Paytm founder Vijay Shekhar tweeted that the new platform is slated for launch by the end of this month. With this measure in place, enterprises wanting to send promotional SMS on DND (Do Not Disturb) customers will require mandatory consent on the platform, even if the users had given prior consent.
SK Gupta, TRAI Secretary had commented earlier that even if the subscriber had earlier given consent for a service it is liable to be misused. However, under the new system, the subscriber will be able to revoke consent whenever desired through the TRAI app or other mechanisms that will be provided under the regulation. Furthermore, TRAI’s new venture will need to get SMS templates approved by the telemarketers. Post the launch of the platform, all enterprises will be required to register and get unique sender IDS for the new platform.
While India has warmed up to blockchain and is readily tapping its prowess to solve several problems, the same cannot be said for cryptocurrencies. India has a long road to travel before it can in a full-fledged manner adopt cryptocurrencies and adopt crypto-based solutions. However, it is not a false supposition that the undergoing developments lead to the birth of a crypto-friendly nation.
It will be interesting to note what mobile users have to say about this initiative.