Brave Breaking The Mold
Web advertising is currently dominated by a couple of monopolies that have infiltrated almost every corner of the internet. Brave is breaking the mold by offering a safer and faster browsing experience while nurturing support for content creators through its attention-based crypto ecosystem of rewards.
According to a company blog post Brave has now reached 8 million monthly users with daily active users passing the 2.8 million mark. The post added that there are now over 290,000 verified publishers, the majority of which are YouTube content creators.
Now 8 million monthly active users for Brave, & nearly 400 privacy-preserving ad campaigns (with a stellar 14% click-through rate, compared to 2% industry average)! Thank you to all our users and partners as we expand our platform for a better Internet. https://t.co/OQYOXLtlkl
— Brave Software (@brave) October 16, 2019
The firm’s opt-in Brave Ads system has notched up a growing number of partners, many of which are getting fed up with Google Ads taking over the planet. With privacy scandals on the increase, and monopolies like Google and Facebook right in the middle of them, users and publishers want a safer alternative.
The post added that there have been 385 campaigns on the Brave platform to date, sparking 97 million ad confirmation events. Compared to the industry standard of 2%, Brave platform engagement has been high at 14% with 12% of click-throughs resulting in page visits of 10 seconds or longer.