- BlizzCon 2019 kicked off with a half-hearted apology for the Hearthstone controversy.
- Gamers seethed, and almost no one seems ready to forgive and forget.
- Here’s the best of the fury, which took the form of in-person protests and online meme-making.
BlizzCon 2019 is upon us, and – as predicted – it’s quickly became something of a mess. While there are plenty of people getting excited about upcoming titles such as Overwatch 2 and Diablo 4, there are just as many people keen to remind everyone that Blizzard is still evil.
Blizzard tried to go on an image-correcting spree, but things aren’t quite working out for them. All over Twitter, people are still making jokes, posting memes, and generally having a go at Blizzard for kissing China’s scarlet butt.
They Have Now Apologized (Sort Of)
In an effort to curtail the backlash they’ve been receiving for the past few months, Blizzard President J. Allen Brack took to the stage at BlizzCon 2019 to apologize. Sort of. In fact, he didn’t specifically mention either China or Blitzchung in this speech at all. Nor did he mention any further adjustment of the player’s punishment, despite the PR nightmare it has caused the company.
As you may imagine, the apology went down on Twitter like a cup of cold sick. The verified account for Fight for the Future, a non-profit working to empower the internet, responded with a sharp “Apology not accepted” before launching into a call to join their protest. Other Twitter users simply continued to do what the internet does best and turned #BlizzCon2019 into a pile of memes.
While the actual reaction at the event was being tempered by news on Diablo 4 and Overwatch 2,