When someone reaches “rockstar status”, some would say they’ve officially “made it” once their music has syndicated across the mainstream and lyrics are known and recitable by a large majority of people globally. For a movie or television star, it would mean your face is recognized by the masses and your catchphrase is a part of popular culture. In the crypto and exchange space, the criteria for reaching that status is similar; become a household name within the crypto community. Currently, cryptocurrencies like Bitcoin, Ethereum, and Litecoin, and exchanges like Coinbase, Binance, and Kraken all come to mind. But just like musicians and actors make strategic moves that catapult themselves into stardom, so too do cryptocurrencies and crypto exchanges.
BiKi.com is a top-20 crypto exchange based out of Singapore. On February 18th, the exchange announced a partnership with Electroneum, as the cryptocurrency company expands its strategic global presence in Southeast Asia. Biki CEO, Ethan Ng said:
“ETN is a very internationally-established project, and we are very honoured they have chosen to list with us… as listing is just the beginning of our journey together, we look forward to growing with them, promoting their token brand name to our 2 million registered users, and launching a joint ETN giveaway campaign to celebrate this partnership.”
Outside of simply listing ETN, BiKi provides value via heightened marketing directly to their customers. This brand exposure enables greater awareness of Electronem’s mission and underlying technology; a huge win for that team. The top Asian digital asset exchange also includes in-app crypto news across various outlets. Further recognition is spread via BiKi’s 200,000+ WeChat user community. Further, the exchange also assembles a crypto project’s local community base from the ground up and assigns top-tier influences in the crypto space with 100K-1M+ followers across social media who actively trade cryptocurrency and serve as a given project’s designated community ambassador;