“Avengers: Endgame” has topped the box office worldwide becoming the highest grossing film of all time.
The Marvel Studios franchise bested “Avatar’s” $2.789 billion to make movie history. It took over ten years for the franchise to get to that level of success and it may never reach it again. In fact, it could all be down hill from here for other shared universes.
“Avengers: Endgame” Poster | Credit: Marvel
We’ve already seen multiple movie studios attempt to replicate Marvel’s success. The Dark Universe has been jump started numerous times, first with “Dracula Untold,” before moving to Tom Cruise’s “The Mummy.” Both were financial disappointments. “Dracula Untold” managed to just pass $56 million. Furthermore, “The Mummy’s” $400 million just wasn’t enough to reboot the universe. The characters and quality of storytelling couldn’t replicate the attention the Marvel properties garnered.
DC on the other hand has a set of tried and tested characters. Iconic heroes such as Batman and Wonder Woman should be easy to turn into a shared universe. The interconnection of a franchise like this can spell disaster though. The quality of one film could significantly impact another. The critical panning of “Batman Vs. Superman” significantly damaged the DC Extended Universe.
“Justice League” Poster | Credit: Warner Bros.
The major follow up to this, “Justice League,” consequently performed poorly, with the almost $230 million no where near the heights of the Marvel equivalent. Indeed, it even paled in comparison to many other DCEU franchises. The shared nature of a franchise is both a blessing and a curse. It can continue to solidify the worth of a franchise but the whole universe can be damaged by a misstep. Maintaining quality is difficult in the movie business and is near impossible over the 11 year period Marvel has done it for.