- AT&T’s HBO Max will be more expensive than Disney+ and Apple TV+.
- HBO has been losing subscribers.
- No profit is expected for HBO Max for at least half a decade.
AT&T’s video streaming service HBO Max will definitely raise eyebrows for being more expensive than rivals, but it hopes to compensate for that with tried and tested content. The streaming service will launch next year in May at a cost of $14.99, a figure that is between two-to-three times what other formidable rivals will charge.
Initially, HBO Max will launch with more than 10,000 hours of content. Most of the content will originate from Warner Media properties such as HBO, Warner Bros, TNT, CNN, and Cartoon Network.
With AT&T content, no need for introductions
Some of the TV shows include one of Netflix’s most-streamed show, Friends. Others include The Big Bang Theory and The West Wing. The video streaming service will also have a library of 1,800 movies at launch. This includes the Matrix trilogy and The Lord of the Rings series.
There are also plans to add new original content that made HBO what it is, and this includes a prequel of the award-winning Game of Thrones series known as House of the Dragon.
By 2021, there were will be 50 “Max Originals.” And on an annual basis, Warner Media will release up to 10 original movies on HBO Max.
Is HBO Max pricing itself out of the market?
All the content that will be made available on HBO Max will still be accessible on HBO. Subscribers of the premium cable service will get HBO Max at no extra cost.