Atlas Protocol Secures Multi-Million Investment Led by Softbank China Capital, Defining Blockchain Interactive Advertising
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Summary: Atlas Protocol (ATP), an application layer protocol for blockchain interactive advertising & marketing, has raised a seed funding of multi-million dollars from SB China Venture Capital (SBCVC), BV (Baidu Ventures) and other investors.
According to the latest news, on August 21st, Atlas Protocol (ATP) has secured a seed round of investment of multi-million dollars, led by SB China Venture Capital (SBCVC), and followed by BV (Baidu Ventures), Danhua Capital (DHVC) and Fenbushi Digital. All the investors agree that Atlas Protocol (ATP) will bring disruptive innovations to interactive advertising and marketing in the blockchain industry.
Atlas Protocol (ATP) is incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA). The project aims to build technical infrastructure that will boost the interactive advertisement blockchain ecosystem and construct a new paradigm of interactive marketing. Atlas Protocol proposes a new original and creative media model in the blockchain market, which will define the interactive marketing standards among advertisers, publishers, and users. Atlas Protocol can rank onchain targets’ value and enable value circulation through tokens.
Duran Liu, co-founder of Atlas Protocol (ATP) explained that, “Blockchain is a value network, Nebulas Rank provides a way to measure the value of multidimensional data in the blockchain.” He also added, “The core algorithm of Atlas Protocol is based on the expanded Nebulas Rank.