Democratic Presidential candidate Andrew Yang has taken to the airwaves in Iowa.
Yang launched a seven-figure paid television ad in the state on Thursday. Titled “A New Way Forward,” the TV ad is Yang’s first of the campaign.
A New Way Forward
Rather than focus on a specific topic like automation or universal basic income, the minute-long ad describes Yang’s personal background and key policy proposals. Towards the end of the video, the narrator says:
His ideas are a blueprint for a new way forward… Parent, patriot, not a politician. A new leader who understands that what’s coming is the greatest transformation in history.
The entrepreneur spent more than $1 million on the ad. The hope is that his message will resonate with enough Democratic voters to reflect a boost in his polling numbers.
How Is Yang doing?
The presidential long shot has surprised many commentators who predicted he’d be toast by now. He’s qualified for all of the debates, scored endorsements from Elon Musk and former NFL player Antonio Bryant, outlasted Beto O’Rourke, and raised almost as much money in Q3 as Senators Amy Klobuchar and Cory Booker combined.
According to the BBC, the driving force keeping his 2020 campaign alive is a dedicated Yang Gang. Or more specifically, those small donors who are giving less than $200.
Despite benefiting from a dedicated base, the entrepreneur still has a mountain to climb in regards to fundraising and polling. As the race narrows and candidates drop out, Yang will have to take on heavyweights like Bernie Sanders, Elizabeth Warren, Joe Biden, and Pete Buttigieg. Currently, all these candidates have more cash-on-hand and enjoy greater support in the polls.