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Your team has spent over 10 hours working on creating a noteworthy story about your new blockchain-based invention. In the spirit of excitement – to flood the media with the good news – you pitched the story to over 50 well-known editors in the blockchain industry.
Driven by confidence, you sat back, relaxed perhaps with a cup of coffee, waiting for your idea to boom! boom! boom! the media.
…Oops! It was trashed. Wasted time and effort.
Well, don’t feel completely disappointed.
This isn’t the best approach for pitching editors or reporters your story. To capture the attention of these prominent editors, as you’ve always desired, you need a more calculated and logical approach.
More importantly, you need to avoid these preventable mistakes while pitching them. A failure to heed to this might prevent your startup’s story from being published on top tier publications.
Hence, here are five crucial mistakes blockchain-startup founders or CEOs should avoid when pitching editors.
Avoid sending stories that an editor will struggle to digest
One of the costly mistakes every blockchain founder must completely avoid is pitching editors a crappy draft. They find it very frustrating.
To get their attention, pitch them a great copy story. Make sure it satisfies all the writing qualities any serious editor would want to see. Meanwhile, if you don’t have an in-house writer for the job, outsource it to a creative freelance copywriter who knows how to craft easy-to-read technical copy that engages the audience.
Note: A blockchain editor receives overwhelming emails from hundreds of blockchain startups that are also working tirelessly to be on top of their target audience’s mind.